A quick preview of the new Dye NT following Oliver Lang at the Dye Precision headquarters.
A quick preview of the new Dye NT following Oliver Lang at the Dye Precision headquarters.
(Originally Posted on PBGossip.com)
Strangely I think that it finally has happened, maybe it took the recession and the terrible hit to the paintball industry to get some of the largest companies in the sport to have a OMG type of realization and decide that they should be promoting themselves and the sport on the many available social networking sites that have some of the largest audiences on the internet. Let the year of 2009 not only be a low point in the history of the sport but hopefully the start of a new age of how paintball is promoted.
While I will commend some companies like Planet Eclipse who have had committed a large amount of their time and resources to creating some of the best exposure in the sport so far on their Planet Eclipse ETV YouTube Channel or even displaying their newest products on Flickr. I also want to send a message of warning to many companies who will jump into things without having the correct knowledge or understanding on how this type of technology will help you grow your brand, increase consumer relations or just help you understand who your main demographic of customer support is.
Having operated ThisISPaintball.ca for a few years now and taking the initiative to ensure the proper operation of Facebook Fan Pages for companies like Planet Eclipse, Virtue Paintball, Smart Parts, Exalt Paintball, major paintball leagues like Paintball Sports Promotions and the Millennium Series and of course any team that I have played in what you could loosely call my paintball career combined with working for tech organizations and even the UN you learn a few tricks along the way.
If you do decide do use Web 2.0 profiles please follow some of these suggestions to ensure that you are not creating more harm than good. Make the profiles consistent across all platforms so it is easily noticed that they are officially representing your brand. Don’t use a RSS of content that is available other places online it comes off as slightly lazy and does not allow for additional interaction to those who are members of that network. Allow interactive and creative ways to interact with your audience, creating contests are one way to help increase exposure and can range from prizes of stickers or t-shirts to going all out and using some of the companies air miles to fly the winner to attend one of the major events of the season. No matter how large or small of a prize you offer it will be greatly appreciated by whoever receives it.
The bottom line is that if we are to keep the sport alive and hopefully make it back to where things used to be a few years ago we need to bring in some new people to the support and to also help retain those who are still currently playing. While many PR campaigns use traditional methods of print media and advertising at paintball fields the biggest problem with using that route is you are preaching to the converted. Which is still not a bad thing but with seeing that Facebook alone currently has more than 250 million active users worldwide that would seem like a good place to try and grow the sport.
JT Sports is yet another company who has been using social networking to interact and even give back to the players in the sport. They recently held a contest where anyone following JT Sports on Twitter could Win A Custom JT Flex Mask. All by doing what you might ask? By just sharing some information on their 40 years of being around as a company. The cost of providing one of your products to the market place for free can easily be well worth more than the amount you would have made in the retail sale of that one item.
Dave and all those smart folks over at Dye Precision Inc recently hopped onto social networking with great force that only a company of their size can do. They have pro players contributing on many of the networks and will be announcing the winner of a Ollie Lang Ironmen DM9 contest that they ran which is one sure way to kick off stepping into using Web 2.0 as a marketing tool.
While there are many more examples that could be thrown out there aside from the companies above there also is a great amount of exposure that you can do for sponsors of your team. Some great examples would be Dynasty, XSV or Explicit all which are providing content on the major networking platforms. The key to the best interaction goes way beyond keeping fans up to date but tearing down the barriers which are in other sports. Paintball seems to be one of the few sports that those at the professional level interact with anyone and everyone at the events, so why not also extend that to the online platforms to showcase your sponsors and share the sport with others.
The list of paintball related profiles, channels and pages on Facebook, YouTube, Myspace and Twitter is always growing so don’t be the last to realize that this is one of the biggest and best ways to promote the sport of paintball. If your a company or team that is looking for help with using Web 2.0 to improve the knowledge of your paintball brand get in touch with Adam (email@example.com) with any questions or if you need help setting yourself up properly on these networks.
Editors Note: Adam Actually Won The JT Sports Twitter Contest And Proudly Owns The Custom JT Flex
Paintball Sports Trade Association to Host Free Tournament at Chicago Open, the Paintball Sports Trade Association (PSTA) continues on its mission to help “increase awareness, acceptance, and participation” at the PSP Chicago Open. The PSTA plans to host a Young Guns Tournament with free entry and a Target Range during the Chicago Open event in June. At the beginning of this year, the PSTA showed its full support of the 5th Annual Paintball Extravaganza held this past February. Thanks to the PSTA and its board members comprised of industry veterans like DYE Precision’s Dave DeHaan (Chairman); Rick Chard, President of Paintball Events Unlimited LLC; Craig Miller; and PBNation’s President, Ed Rieker, just to name a few, this past February’s Paintball Extravaganza was a complete success. In fact, it was such a huge success that there will be another trade show specific to paintball business owners in September of this year (details of this next tradeshow to come soon).
Newly appointed PSTA Director, Russell Maynard, said, “We want to do something different that’s never been done before by hosting a free tournament for players 12-18 years old who have never played a PSP event.” This PSP 5-man format, double-elimination format will take place on June 28th only and will be on a PSP field officiated by PSP referees. There will be only one division with a maximum of 24 teams. Young Gun aged participants will be supplied with DYE and Smart Parts paintball markers, hoppers, and air systems free of charge; even the air fills and their paint will be supplied at no cost to them! Players only need to bring their goggle systems and appropriate attire to play in the tournament.
“Young Gun aged participants will be supplied with DYE and Smart Parts paintball markers, hoppers, and air systems free of charge; even the air fills and their paint will be supplied at no cost to them!”
Both Paintball Sports Promotions and the PSTA are joining forces to sponsor these young players to give them a chance to experience what it’s like to play at a PSP event. There are special limitations as the rate of fire is restricted to semi-only and only 150 rounds per player for each game is allowed. Players will have to chrono at 270 fps, as well.
There will also be a target range where PSTA Manufacturers’ paintball markers will be available to shoot for free. Representatives of each manufacturer will be there to explain the marker’s features. The Target Range will be open from 10AM until 4PM on June 27thand 28th during the PSP Chicago Open. This target range will be equipped with real life targets for players to shoot at! “PSP Pro tournament players from PSTA member sponsored teams will be on the range for kids to shoot at,” said Maynard. He continued, “What the PSP and the PSTA are attempting to do is create a better interaction between the consumer and the industry.” Since there will be no charge for air and marker usage at the Target Range, a small fee of only $3.00 for 100 rounds of sponsored paintballs. The reason for the cost is to help offset the cost of paint given to the Young Guns teams.
“PSP Pro tournament players from PSTA member sponsored teams will be on the range for kids to shoot at,” said Maynard.
It is the PSTA’s hope to bring the Target Range to places like traveling car shows where people will have a chance to get a feel for the markers, comparison shop, and get a hands-on look at the latest marker technology. To see a list of the PSTA Manufacturers that will feature their guns at the PSP Chicago Open, visit their website at www.Paintball.org.
Maynard said, “If the Young Guns Tournament and Target Range are as successful as we anticipate, we will be offering this again at all the remaining PSP events this year.” As the PSTA adds more events to their schedule, it is their hope to have local field/store volunteers to help run the Target Range. For more information about the free Young Guns Tournament, the Target Range, and the PSTA, please contact the PSTA Director, Russell Maynard, via their website atwww.Paintball.org.